Awareness campaign, animation

Fashions Change, Forests Stay

hero image, paper-cut globe

PEFC (Programme for the Endorsement of Forest Certification) is a leading global alliance of national forest certification systems. As an international non-profit, non-governmental organisation, they are dedicated to promoting sustainable forest management through independent third-party certification.

Fashions change, Forests stay is a campaign to help connect the fashion industry to sustainably managed forests and the amazing materials that come from them.

In this animation, we show the journey from forest to wardrobe, whilst communicating how joining PEFC can benefit the supply chain and fashion brands as well as the natural world.

This is a global effort, so we reflected this in the opening scene. We started with the globe and four different steps around it to illustrate each stage of the journey.

paper lady in summer dress and hat
paper monkey
  • Made, photographed and animated in-house
  • Software: Silhouette Studio, After Effects
  • Materials: GF Smith FSC certified Colorplan paper, extract paper (made out of recycled coffee cups), all paper is 100% recyclable, wood and cotton wool.
  • Kit: Sony a7r mark 2

Client – PEFC
Commissioner and campaign management – Greenhouse PR
Art Direction + Paper Illustration – Sam Pierpoint
Photography + Retouching – Mike Foyle

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