Awareness Campaign / Animation
The Vegan Trademark was introduced in 1990 to help businesses showcase their products meeting the authentic international vegan standard set by The Vegan Society. Today, over 50,000 products from more than 2,500 companies are registered globally, including 22,000 cosmetics and toiletries, and 17,000 food and drink items.
As of April 2021, restaurant brands could register their menu items with the Vegan Trademark. We were asked t create a fun and positive paper-cut animation to help spread awareness that restaurants are now registering their vegan menu items with the Vegan Trademark under the certifications robust and achievable standards.
The animation shows how The Vegan Society guarantees cross-contamination has been minimised as far as possible so that people can enjoy their vegan meals with peace of mind.
- Made, photographed + animated in-house
- Software: Adobe illustrator, Silhouette Studio, Blender, After Effects
- Materials: GF Smith FSC certified Colorplan paper, all paper is 100% recyclable, Dispa Board
- Kit: Sony a7r mark 2, Silhouette Cameo, Motorised Camera Slider
Client – Vegan Society
Art Director + Paper Artist – Sam Pierpoint
Artist Assistant – Nathan Ward
Photographer – Mike Foyle
Voiceover – Chelsie Tyrrell
Music – Vltalii Legorov