Earth Hour Campaign
Earth Hour is the first step towards making nature matter. Millions of us around the world turn our lights off as a symbol of our commitment to the planet.
This is an experimental animation to celebrate and hopefully help increase the awareness of Earth Hour!
This was a self initiated piece which we made and animated in-house. WWF later licensed the animation to use on their social channels.
I designed and created a paper-cut layered globe. Holes were cut out from the map to represent electricity and close attention was paid to making the major cities more populated with holes for more of a realistic affect.
For the lighting effect, we placed the artwork in front of a tv. We recorded numerous videos playing behind the paper-cut earth to capture the lights turning on and off in different orders and pattern formations.
- Initial animation was made, photographed and animated in-house
- Software: Adobe illustrator, Silhouette Studio
- Materials: GF Smith FSC certified Colorplan paper, all paper is 100% recyclable
- Kit: Sony a7r mark 2
Client + Graphic Design – WWF
Art Direction + Paper Illustration – Sam Pierpoint
Photography, Animation, Music – Mike Foyle