Ba&sh Paris
Postcard Illustration
Valentine's themed promotion
Founded in 2003 by best friends Barbara Boccara and Sharon Krief, Ba&sh is a Parisian womenswear brand created by women, for women. Known for effortless French chic, the brand champions female leadership and sustainability as a certified B Corp, increasing its use of responsible materials while reducing emissions and plastic across its supply chain.
The brief was to create a Valentine’s themed postcard design – envisioning what love looks like through my lens, with a subtle touch of Ba&sh incorporated into the artwork.
In response, I explored love as a current of energy – adding electricity, magic, and birds to symbolise freedom, alongside connective roots and a subtle peace symbol. At Ba&sh’s request, I also integrated their logo within the skirt pattern, weaving the brand identity into the piece.
Made, photographed and retouched in-house.
Software: Adobe illustrator, Silhouette Studio
Materials:
Paper consisted of:
GF Smith – Colorplan
GF Smith – Extract
Dispa Board
All paper and board is 100% recyclable
Kit: Sony a7r mark 2
Client: Ba&sh
Illustration: Sam Pierpoint
Photography + Retouching: Mike Foyle
