Ten Miles East
Wine Label Illustrations
Ten Miles East is a boutique winery and cellar bar based in Adelaide, Australia, founded by art-lovers Taiita and James. Passionate about creating a deeply personal and considered visual identity, they sought a bespoke branding approach that would reflect the meticulous craftsmanship of their exceptional, small-batch wines.
Collaborating with Stroud-based design studio PDCO, the brief was to craft a series of distinctive wine labels and set designs. The artwork needed to visually communicate the individual character and origin of each wine,
To capture the tactile essence and premium nature of the brand, I brought the labels to life through intricate, multi-layered paper sculpture. Working closely with PDCO’s creative direction, I meticulously translated the unique story of each wine into a three-dimensional paper scene. By balancing rich textures, sharp geometric cuts, The resulting designs were so well-received that one of the labels went on to scoop an award at the prestigious Australian Alternative Varieties Wine Show.
Made, photographed and retouched in-house.
Software: Adobe illustrator, Silhouette Studio
Paper: GF Smith
Dispa Board
All paper and board is 100% recyclable
Kit: Sony a7r mark 2
Client: Ten Miles East
Illustration: Sam Pierpoint
Photography + Retouching: Mike Foyle
