We were commissioned by Peloton Design who wanted to collaborate on a Christmas campaign which would cut through the noise for Visit Bristol.
Visit Bristol (Bristol’s official visitor website), show the best bits of the city and what to expect through their printed guides, OOH and online content.
This was a wonderful chance for us to capture our favourite and local city with the added magic of Christmas!
I was asked to build a sculpture which would celebrate all that Bristol has to offer over the festive season. To start things off I was given a list of the key elements the client wanted in the sculpture like the ice skating, SS Great Britain, Clifton Suspension bridge and the Christmas markets etc
– Editorial illustration
– Publication illustration
– Window display
– Making-of video
We decided to create a paper sculpture of Bristol featuring some of the cities most loved attractions. We focused on a night time scene with a muted white / champagne colour palette using G.F Smith papers. LED lights were carefully threaded through the sculpture to create a warm and inviting glow. The campaign successfully helped to promote Bristol as an exciting and magical Christmas shopping destination for 2016. Our making of video received over 45,000 views on Visit Bristol‘s Facebook page and ITV West Country also covered the story about the campaign. They interviewed me next to the sculpture which was at the time displayed in the Arcade in Broadmead shopping centre, Bristol UK.
Made and photographed in-house.
Software: Adobe illustrator, Silhouette Studio
Materials: GF Smith FSC certified Colorplan paper which is 100% recyclable, GF Smith Twist paper, foamboard (which we no longer use. We switched to 100% recyclable Dispa board in 2018.) Battery LED lights.
Kit: Sony a7r mark 2
Graphic Design, Animation, Creative Direction – Peloton Design
Sculpture, Art Direction – Sam Pierpoint
Photography and Videography – Mike Foyle
Paper balloon template by Paper Matrix